The Millennial Generation might get a lot of flack from so-called experts who claim they are selfish and self-absorbed, but the demands of the largest generation in American history (born between 1981 and 1997) also include time off for those just starting their families.
Coca-Cola, for example, acquiesced to employees this week when they demanded a more inclusive paid parental leave policy. According to a statement from the company beginning in January, all new parents at Coke — including fathers, both adoptive and foster parents — will be allowed six weeks of paternal leave upon the arrival of their children. Mothers also get an additional six to eight weeks of leave. Previously, Coke only gave six to eight weeks of paid leave to moms, but now every parent can spend critical time with their new child in the beginning.
“Fostering an inclusive workplace means valuing all parents – no matter their gender or sexual orientation,” Ceree Eberly, Coke’s chief people officer, said in an announcement on the company’s website. “We think the most successful way to structure benefits to help working families is to make them gender-neutral and encourage both moms and dads to play an active role in their family lives.”
Thanks to the new policy, 40,000 employees can take advantage of it out of the 60,000 total Coke workers in the U.S. The remaining 20,000 workers are unionized employees that have a standing contract that would have to be renegotiated with the company.
The whole policy came about because the company organized a group of millennial employees who were tasked with coming up with ideas for attracting and retaining more younger workers for the company. By 2020, Coke estimates that its workforce will be more than half millennial.
Coke also thinks it will eliminate bias between men and women and because it applies to adoption, so LGBT couples will now also be affected. Coke proudly announced the new policy on their Twitter account and received more than 350 “favorites.”
— The Coca-Cola Co. (@CocaColaCo) April 11, 2016
Featured image via PublicDomainPictures.